Do you remember the game, Centipede on the Atari? If not, give it a look.
The idea was that you fired from the bottom of the screen and you could move from side to side and up and down just a bit. A new player seldom understood the benefit of moving around to strategically fire, instead they would stand in one place and just fire away, hoping to hit the segmented beast.This strategy would work occasionally and when it did, it was exciting, but most of the time the result was firing and not hitting the centipede. On other occasions, if you got a really great spot, the centipede would come streaming down all at one time, which was extremely gratifying.
But most of the time, it resulted in losing the game quickly, or trying over and over to beat your competition without success.Take look at your marketing plan (or your life). Are you standing in one place and firing over and over? Are you moving about and not firing at all?
Strategize, be nimble, and fire away, repeat.
As an advisor, coach and local leader, Jeremy Overton has spent the last 12 years educating and motivating individuals, families, and business owners who are interested in having a greater impact on their communities, the people they love, and the causes they support. You can connect with him on: Google+