I spent forty-five minutes on the phone with Stephan Aarstol, founder and CEO of Tower Paddle Boards last week, talking about SEO. Forty-five minutes was long enough to realize that Stephan is an SEO genius. His article, “Why Pricing Should Be Your First Focus, Not Your Last” was recently featured on Entrepreneur.com
Stephan and I became friends (as far as I’m concerned) in May at Jayson Gaignard’s Healthy, Wealthy, and Wise Event in Toronto.
You may remember Stephan from the hit TV show Shark Tank. His inflatable stand-up (SUP) paddle board impressed Dallas Mavericks owner Mark Cuban enough that he invested in the company.
In addition to being an all-around great guy, with incredibly brilliant ideas, Stephan is also a master at search engine optimization. In 45 minutes, Stephan shared more valuable information with me than I’ve been able to find in researching SEO for the past five years.
Having Stephan talk to you about SEO is like having someone hit you with a fire hose. Our conversation (his side anyway) was packed full of strategies and tactics, most of which I had never heard.
He completely shifted my paradigm when he said these simple words,
“You have to think of your website as a library that sells stuff.”
It sounds simple, but Stephan went on to say that you have to be able to answer yes to the following questions…
- Am I educating my audience by providing ample research materials?
- Am I entertaining them with new and valuable content related to my products?
- Is it easy for them to buy my stuff?
You can begin to learn more about his SEO philosophy and save yourself a ton of time and money by reading his articles.
After you’ve checked out his article featured on Entrepreneur.com, check out his Search Engine Journal piece, Why A Top SERP Rank Means More Than Just Clicks.
Hopefully, we’ll be seeing a lot more content from Stephan in the near future.
As an advisor, coach and local leader, Jeremy Overton has spent the last 12 years educating and motivating individuals, families, and business owners who are interested in having a greater impact on their communities, the people they love, and the causes they support. You can connect with him on: Google+