If you didn’t get a chance to attend the Underground X in New Orleans last week, you missed out on some priceless concepts and invaluable information. Yanik Silver and AJ Roberts put on a world-class event that was jam-packed with information.
In fact, there was so much information that it felt like we were getting hit with a firehose…
I’d like to share a concepts I really enjoyed learning more about – direct from some of the world’s top online experts – then I’ll spend more time over the next week going over concepts and the people who implement them in greater detail:
The Extreme Value of Facebook Advertising – When you have a specific niche’ market (and you should have if you want to sell high-end products and services), Facebook provides one of the best advertising bargains, if you know how to use them. Understanding your market, learning Facebook’s rules and studying analytics are key elements of a successful campaign.
Catchy Designs Aren’t Always Effective Designs – There’s a difference between “looking good” and “working good.” Excuse my grammar, I couldn’t help it! The reality is that too many designers focus their attention on the aesthetics, yet don’t spend any time testing and refining their ads. Remember, people are out there looking for what you have to offer – it’s really a matter of understanding your market and where they hang out online. Facebook’s advertising platform allows you to do just that – market to people who like similar products, services and people as your ideal prospects.
Speaking of design… Clay Collins of LeadPages actually won the competition for best presenter as he explained the value of his company, LeadPages. LeadPages provides optimized landing pages with a variety of template options. Using LeadPages assures you of having quick loads (start paying attention to how many times you back out of a Facebook ad because it takes more than 1.5 seconds to load), pages with attractive and effective opt-ins, and the ability to view analytics in one place. If you get a chance, give Clay a Google!
That’s a wrap-up of three quick takeaways I talked about when I spoke with my friend Eric Weidl of Intersites on Tuesday. He seemed to find them valuable, so I thought I would share my summary with you as well.
As an advisor, coach and local leader, Jeremy Overton has spent the last 12 years educating and motivating individuals, families, and business owners who are interested in having a greater impact on their communities, the people they love, and the causes they support. You can connect with him on: Google+