Help People Find the Real You Online – Be Yourself

Posted on by Jeremy Overton Posted in Marketing

For years, I’ve been developing a bank of content that I can put online in a format that will allow others to understand more about who I am.

It took forever to develop the confidence to share it.

It’s not easy. . .

I still dabble with SEO, but I’m gaining momentum.

I’ve hired a few freelancers to help me out here and there . . . I’ve found that there are really bad freelancers who are really cheap and some really bad ones who are really expensive.

I’ve found that there are really good web freelancers, and that they all seem to know what they’re worth.

 I know there are talented people out there who would help me spread my ideas more quickly.

I know there’s a faster way than to build links and develop your own content from scratch.

I understand what it’s like to wrestle with whether to schedule some of your best stuff for later, as if you’ll let down the masses if you decide to take a three-month break.   

I figured out how foolish that seemed when I realized I didn’t even have an audience!

It’s amazing how much you find out you don’t know as you learn more about getting “found” online.

Starting a blog is easy… sharing it is hard.

I probably didn’t do a good enough job of sharing and documenting my WordPress struggles and successes over the past four or five years.

People could really benefit from my mistakes – watch Indiana Jones as he does what very few of us take the time to do (watch all the way to the end or fast forward to 1:50):

He took time to show the path that he took, knowing the value of the perspective he gained while he was acting on faith alone.

Being yourself — Sharing your struggles and successes may not help others solve their problem, but at least it may help them to better understand their problem so they can look for a solution.

I’m a Small Business Owner: Should I Use Trello for Project Management?

Posted on by Jeremy Overton Posted in Business, Personal

Should you be using Trello for project management?

The answer is a definitive yes.

Here’s why I’m so confident: Most entrepreneurs have a list of projects that they need to manage, but it’s not on paper.

In many cases, especially in the case of small, micro-sized or ultra-lean start-up businesses, they don’t feel like they have the time, the money or the energy to begin learning and using project management software.

If you’re not an early adopter who learns by doing, it can seem like a very difficult and cumbersome process just deciding which software to use, let alone begin to make it part of your routine.

My recommendation: Lay out the project of finding project management software in Trello.

Now.

I understand it’s confusing … the concept of using a project management software to manage finding a project management software may sound like a farce.  You can watch this video and start using the software immediately.   Feel it out, make changes, press buttons and attach documents.

There’s no prescribed right way to use Trello, you can come up with your own as you go.

But I’m telling you, jumping in, regardless of your learning style, is a decision that will get the ball rolling and get you started determining what features you need instead of wondering.

You can use the program, even without exploring all of the features and functionality.  It will allow you to store feedback from your team and begin to use it on a trial basis without changing your current workflow.

If you’re persistent, you’ll find something else that fits your needs appropriately. By using Trello and developing a framework for conversation among your team members (or between you and your search engine).  When you begin to understand what it has and what it lacks, should be able to optimize your search for the appropriate training method for you.

If you’re lucky, you fall in love with Trello and your search will be over.

Worst case, you may even determine that there’s nothing on the market and that you need it custom built.

Having a Trello experience will help you explain what it is that you want is going to make a huge difference and make that project even more efficient.

If you’d like me to invite you to Trello, or if you choose to join and you’d like me to add you to some of our training and orientation boards, please contact us.

The Key to Implementation

Posted on by Jeremy Overton Posted in Business

Implementation is the only thing that matters when it comes to self-improvement.

Sometimes, I think I’d be able to spend more time having an impact on the growth of small business if I abandoned developing my own processes and concepts and simply marketed myself in this way:

You won’t ever have to buy another program – I’ll help you use the ones you have!

I’m at a boot camp this week and I’m reminded of how these types of events can leave you feeling like you’ve been hit with a fire hose.  We quickstarts tend to be so excited about what we’ve learned that we unleash a similar fire hose on our teams as soon as we can get in front of them, then we wonder why they’re not as excited as us.  This can be solved by applying The Four Filters to your decision-making and implementation process.

The analytic personality in the bunch seldom implement because they either can’t find just the right chunk of information that will make a difference in their business, or they just can’t get past the complexity of the new information (see Seth Godin’s I Don’t Get It).

Once you make certain decisions in your business, your life changes forever and so do your values and what’s most valuable to you.

We recognize many of them…

The day you took on your first client or customer – now you realized you had to focus on how to service your customers.

The day you hung your shingle on the building and said you were on your own – now you had to focus on doing your job and running a business.

The day you took on your first employee – now you had to get provide for someone else.

Others we don’t.

When you made a decision to seek help in your business – then you had to find help.

Now that you’ve made a decision to get help – you have to make a decision to commit to figuring out how to implement it.

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