To Find the Right Answers, Find Someone to Ask the Right Questions

Are you looking for all the right answers?

When it comes to the decisions you make, you may be drowning in a sea of solutions.

It’s not that you don’t know what to do, it’s that you’ve been told by too many different people what you should or shouldn’t do. When people decide to hire a coach for the first time, they’re so caught up in all of the actions they’ve heard they need to take to get to where they think they’re going that they’re generally paralyzed.

A great coach’s job is to help you to filter all of those solutions, to quickly get your eyes up and looking out at the future. Often, the hardest part is getting you to tell them what you want your future to look like. Once this is accomplished, they can help you make sure you set realistic goals based on your  current resources and time frame. Then, and only then, can a coach tell you what specific solutions you need to employ in order to begin to develop the future you are looking for.

Having the right focus is necessary before you can begin to employ the necessary tools.  With so much “noise” (information about products and strategies that don’t fit the needs of the average person) in the marketing world, it’s gotten to the point where almost everyone feels like they can do it themselves.

It is likely that you do need the help of a coach.  Their experience and the mistakes that they’ve seen others make will help you greatly reduce the pain you’ll face while working to achieve your goals.

Make Your Small Business Look Bigger – Add Social Media Icons To Your Gmail Signature

Adding a URL and social media icons to your gmail signature can make your small business look bigger and more sophisticated.

In order to more clearly explain how to add social media icons to your Gmail signature, we have created this handy Step-by-Step guide for you to follow. You may download the PDF here:

Meet Stephan Aarstol, SEO Genius

I spent forty-five minutes on the phone with Stephan Aarstol, founder and CEO of Tower Paddle Boards last week, talking about SEO. Forty-five minutes was long enough to realize that Stephan is an SEO genius. His article, “Why Pricing Should Be Your First Focus, Not Your Last” was recently featured on Entrepreneur.com

Stephan and I became friends (as far as I’m concerned) in May at Jayson Gaignard’s Healthy, Wealthy, and Wise Event in Toronto.

You may remember Stephan from the hit TV show Shark Tank. His inflatable stand-up (SUP) paddle board impressed Dallas Mavericks owner Mark Cuban enough that he invested in the company.

In addition to being an all-around great guy, with incredibly brilliant ideas, Stephan is also a master at search engine optimization. In 45 minutes, Stephan shared more valuable information with me than I’ve been able to find in researching SEO for the past five years.

Having Stephan talk to you about SEO is like having someone hit you with a fire hose. Our conversation (his side anyway) was packed full of strategies and tactics, most of which I had never heard.

He completely shifted my paradigm when he said these simple words,

“You have to think of your website as a library that sells stuff.”

It sounds simple, but Stephan went on to say that you have to be able to answer yes to the following questions…

  • Am I educating my audience by providing ample research materials?
  • Am I entertaining them with new and valuable content related to my products?
  • Is it easy for them to buy my stuff?

You can begin to learn more about his SEO philosophy and save yourself a ton of time and money by reading his articles.

After you’ve checked out his article featured on Entrepreneur.com, check out his Search Engine Journal piece, Why A Top SERP Rank Means More Than Just Clicks.

Hopefully, we’ll be seeing a lot more content from Stephan in the near future.

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